Online Discovery Platform, Smytten Secures Angel Funding From Rajan Anandan

Company Name : Smytten
Funding Amount : Undisclosed
Investor(s) Rajan Anandan
Funding Round : Angel round


Smytten, an online discovery platform for premium lifestyle products and services, has raised an undisclosed amount as funding from Rajan Anandan, Vice President and Managing Director of Google, South-East Asia and India.

Smytten will use this round of funding for enhancing user experience, product development and expanding both user and brand base. The company is going to pay special attention to artificial intelligence and algorithmically personalise offerings on their platform.

Founded by ex Unilever and Google executives, Siddhartha Nangia and Swagata Sarangi respectively – Smytten is an invitation-only lifestyle platform. It provides its customers an engaging and curated discovery trial and shopping experience for premium products and services.

 “The new flush of investment will help us focus further on product, content, and seamlessly integrate technology, marketing & operations to create value for both brands and consumers” said Swagata Sarangi, Co-founder of Smytten.

He further added, “We have designed the Smytten interface with absolute simplicity to make it a delight for our users to interact and use. Also, a strong focus on data driven curation has helped us get extremely high engagement rates, with daily returning users beating industry standards.”

Siddharth Nangia, Co-founder of Smytten, said, “Rajan Anandan’s investment reaffirms our belief in the massive untapped potential of India’s  premium online market, and Smytten’s unique business model. The end goal is to revolutionise the way Indian users consume high end products and services”

Smytten is solving the discovery and engagement problem for both brands and consumers, creating a scalable online model for high end products and services.

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