Online emerges as second largest consumed media after TV in rural India

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Online emerges as second largest consumed media after TV in rural India

  • Online emerges as second largest consumed media after TV in rural India: Report.
  • There has been an internet revolution in rural India, with online being the most consumed media after television, the report said.
  • Puneet Avasthi, senior executive director, Insights Division, Kantar said that with a highly concerned rural consumer, rural India is planning finances better and inclined towards a savings mindset.

[Via]

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