Social Media Analysis Of Online Furniture Retailers : Urban Ladder has the Highest Negative Mentions

Social Media is indeed an important portal for customer interaction, addressing the grievances; and most essentially, valuing the brand and its products.
This 30 days (March 15-April 15, 2015) analytic report from Simplify360 studies the online presence of the 3 major Online Furniture Retailers in India.
Pepperfry leads on social media with 15,572 mentions whereas Fab Furnish and Urban Ladder is much below -with less than 2000 mentions.
Simplify360Urban Ladder leads on Facebook with highest engagement per unit number of fans followed by Fab Furnish.
Pepperfry leads on Twitter with an average in terms of both mentions and followers. Urban Ladder has the highest number of mentions and Fab Furnish tops with the number of followers.
Customer service issues and delay in delivery are the most common areas of concern and where all the brand need to work upon. Pepperfry is rated the lowest (43%) with regard to customer service issues, followed closely by Urban Ladder(41%) and Fab Furnish (19%).

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