As Google works to extend its reach in India, the company is focusing on serving users of Maps and Search in vernacular languages, especially in Hindi.
India’s Internet population is fast growing and is up from 100 million in 2011 to 300 million currently and is expected to touch 500 million by 2017.
One in every five netizens in the country prefers to access the Internet in Hindi. However, there’s a massive dearth of Hindi content on the Internet, with there being just 1 lakh Wikipedia pages in the language.
Growth of Hindi content consumption in India has grown by 94% year-on-year compared to just 19% growth for English content. While there’s a lot of work being done to promote regional language content creation, Google is also putting a lot of focus on its Translate feature.
Moreover, India is predominantly a smartphone nation. The number of users accessing the Internet on mobile has grown from 20 million in 2011 to 152 million users currently. By 2017, it is expected that 490 of those 500 million Internet users in India will access the Internet via smartphone.
Google is also focusing on refining voice search for English spoken in the Indian accent and also in Hindi in order to help more people search for things faster and more easily.