The NextBigWhat for online music industry is your smartphone and the device consumption witnessed 90% jump in 2014.
Hungama has released a report on the music trends of 2014 and below are the key highlights and data points:
- Music streaming saw 100% increase between 2013 and 2014
- Android platform saw increase close to 100% with regards to access of service on android alone
- 2014 saw 90% of total streaming access through mobile phones due to increase in mobile internet usage
- Bollywood music accounted for 81% of total music consumed on Hungama.
- International music accounted for 10% of music consumed
- South Indian language music consumed was at 4%.
- Punjabi music consumed accounted for 2.2%
- Maharashtra had the largest share of streams and downloads on Hungama
- The top 5 brand devices through which Hungama was accessed were Samsung, Sony, Micromax, Motorola and HTC in that order
- Samsung Galaxy series were in 9 out of 10 spots with regard to device model used to consume music on Hungama, while the only other device in the list was Motorola Moto G.
- Advertisers who chose Hungama in 2014 were Airtel, Snapdeal, Vodafone, Ford, ITC, IPhone, HP, Unilever, Bacardi, Ask Me, We Chat, OLX, Canon, Quikr, Zee, Max Life, Maruti, Mcdowells and Cadbury.
- Arijith Singh is the most popular male Indian singer on Hungama
- Priyanka Chopra was among the top international artists on Hungama
- Shahrukh Khan’s ‘Happy New Year’ and Yo Yo Honey Singh’s ‘Desi Kalakaar’ with multiple entries to their credit are the two Most Popular Albums of 2014.
2014 was an interesting year for digital music, especially given the fact that T-series decided to go easy on licenses and opened up the floodgates for others (Gaana and Saavn).