Take a look at India’s evolving news consumption data. Clearly, mobile+video+aggregation is the way to go.

India is the second largest online news consuming nation in the world.

India Online News Consumption
India Online News Consumption

In India, Mobile Web attracts but Apps engage.

App vs mobile web traffic india
App vs mobile web traffic india

General News tops the chart followed by Business / Finance.

General News vs Business news india
General News vs Business news India

News aggregators as gateway to news consumption.

News aggregators share in India
News aggregators share in India, Dailyhunt is leading the pack of aggregators.

But..The future belongs to?

Video!

Video News format in India
Video News format in India

And of course, vernacular content shows promise.

Data courtesy: Comscore.

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