Take a look at India’s evolving news consumption data. Clearly, mobile+video+aggregation is the way to go.
India is the second largest online news consuming nation in the world.
In India, Mobile Web attracts but Apps engage.
General News tops the chart followed by Business / Finance.
News aggregators as gateway to news consumption.
But..The future belongs to?
And of course, vernacular content shows promise.
Data courtesy: Comscore.