E-commerce in India is rising and people are finding it easier to use to go online for mundane tasks like utility bill payments. Freecharge.in (our earlier coverage), a site that allows you to recharge your prepaid mobiles and gives discount coupons as freebies along with the transaction, has released a report analysing 100K transactions done on the site between Sept. and Oct 2010.
Online Prepaid Recharge : Key take-away:
1. Vodafone users spend the highest on prepaid talk-times at around 15% more than the overall avg. of Rs.128.
2. Aircel customers spent the least at around 21% lower than over all avg.
3. Karnataka is the highest spending circle – around 16% more than the avg.
4. SBI customers prefer using debit cards for online transactions whereas ICICI customers use their Netbanking account.
Note: Airtel is not covered in the report as the site does not support that.
What’s interesting is their clear lead by select banks in terms of online payments. SBI maintains a clear lead in Debit cards category whereas, ICICI is a leader in netbanking transactions. A similar pattern of bank’s share is seen in IRCTC reports released every month.