Joining the ecommerce trail now is Oyegirl – an online shopping portal for women. Though Oyegirl.com is yet another online shopping portal but this one is different in a way that it’s targeting only women and as their introduction reads – it is India’s first ecommerce portal exclusively for women.
As far as Indian consumers are concerned (esp. women), factors like trying out the cloth, right fitting, experiencing the product, touch & feel are still very important parameters in buying behavior. Categories like cosmetics or watches are missing which women might buy online if they get it at the right price. Since it’s a new site, so we are hoping that the team is still building the catalogue as well as the content on the website. As of now, both from product or price perspective the site does not differ much from the already existing online shopping portals in India.
So, women readers of PI, does an online shopping portal exclusively for women excite you? Have you ever purchased or intend to purchase girly stuffs like dresses, sarees or jewelleries online? Check out www.oyegirl.com, if not the products maybe the discounts can make you think about some of the products available there.