Joining the ecommerce trail now is Oyegirl – an online shopping portal for women. Though Oyegirl.com is yet another online shopping portal but this one is different in a way that it’s targeting only women and as their introduction reads – it is India’s first ecommerce portal exclusively for women.
The website is offering apparels, jewelleries, accessories, footwear etc. and they deliver products all over India. One can pay through credit card, net banking ITZ card or cheque and for online payments they have CC Avenue as their payment gateway. From price point, the site is offering discounts just like most of the online shopping portals. As far as the products go, the catalogue seems to be average. Though some of their collections (like apparels) are nice but considering the online shopping pattern in India, not sure how many women would really like to purchase stuffs like sarees or dresses online?
As far as Indian consumers are concerned (esp. women), factors like trying out the cloth, right fitting, experiencing the product, touch & feel are still very important parameters in buying behavior. Categories like cosmetics or watches are missing which women might buy online if they get it at the right price. Since it’s a new site, so we are hoping that the team is still building the catalogue as well as the content on the website. As of now, both from product or price perspective the site does not differ much from the already existing online shopping portals in India.
So, women readers of PI, does an online shopping portal exclusively for women excite you? Have you ever purchased or intend to purchase girly stuffs like dresses, sarees or jewelleries online? Check out www.oyegirl.com, if not the products maybe the discounts can make you think about some of the products available there.
Ashish Sinha