EliteSystems: Online store for buying embedded systems and controls products

As ecommerce market for consumer goods gets crowded, entrepreneurs are looking at opportunities in niche segments. Erode based, Elite Systems and Controls has ventured into selling embedded systems and controls online.

Their product offering include: integrated circuits, development boards, sensors, robotics related products, “do it yourself” kits, consumables, and various other electronic products. embedded_systems_online

Founded by Mr. N. Karthikeyan in 2009, startup follows a blend of online and offline selling model with educational and research institutions as their key customers.

Below is brief Q&A with Karthikeyan:

Why customers should come to Embedded Systems and Controls ?

At present, these products are bought from retail stores who only provide with material. We provide complete knowhow on how to use the product in a project. In lieu of know-how we charge 3-5% premium.”

Delivery time for our products is at max 5 days depending on availability in stock. We maintain stocks for standard products at our store.

Your company follows an online + offline retail model. How much of revenue contribution comes from online sales?

Majority revenue still comes from offline store (over 70%). Most of our customers are institutional, so it will take a while when they start buying online.


What are future expansion plans?

India’s market for embedded systems is growing very fast, with increasing usage of electronics and automation penetrating industries and household. Apart from education / research institutions we will be targeting electronics service centers and industries. In future, we also want online business to generate large percentage of sales.

It would be interesting to watch how team at Embedded Systems and Controls will drive their institutional clients to buy online and attain scale. In you have been a user of Embedded Systems and Controls, do share your experiences with us.

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