Opera Launches Open Mobile Ad Exchange, Marketplace for Feature Phones

The mobile ad network games gets interesting with Opera announcing an open mobile ad exchange service.

Open Mobile Ad Exchange service is a cloud-based advertising on feature phones and smartphones. The Open Mobile Ad Exchange makes the world’s largest mobile audience, 66.5 million Opera Mini users, available to advertisers, publishers, and wireless operators. With this launch, Opera opens the world of feature phones, where Opera Mini is the dominant browser, to mobile advertising.

With Opera’s Open Mobile Ad Exchange:

  • Publishers maximize their revenue from apps and content by using easily-embedded JavaScript in their webpages.
  • Advertisers gain unique and detailed visibility and control over advertising monetization via near-real-time reporting and analytics.
  • Sophisticated campaign management, frequency control and targeting results in optimal return on investment for mobile campaigns.
  • Advertisers, agencies, and ad networks reach a broad and diverse audience using Opera Mini or other browsers. The ads appear not in the browser interface, but as regular website advertising.

The Open Mobile Ad Exchange is easy to implement, giving publishers and developers unparalleled tools to manage and optimize their revenue. Publishers and developers also benefit from a new marketplace that brings together a broad community of advertisers, ad agencies and ad networks. Publishers are be free to decide how, when and where advertising will appear in their content.

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