Opera Software has launched the Opera Payment Exchange (OPX) that will enable the global user base of Opera Mini with the power to carry out mobile transactions securely and simply with payment instruments they know and trust.
The Opera Payment Exchange will enable payment transactions for more than 160 million Opera Mini users by acting as a glue between content providers, publishers and mobile billing systems and digital payment gateways, while building trust with end consumers. OPX provides APIs that members of the ecosystem can use to make mobile-payment processing within the Opera Mini browser seamless, resulting in higher transaction success rates.
With OPX, Opera is expanding this to all devices, no matter the location, carrier or payment instrument by giving the stakeholders in the ecosystem the right technology to carry out the transactions.
– For Opera Mini users, OPX will provide a secure and trustworthy mobile-payment experience that is ubiquitous, convenient and easy to control.
– For publishers, OPX helps maximize the potential of their existing billing connections with carriers, payment instrument providers and payment gateways, by increasing conversions through merchandising intelligence based on transactions performed on the publishers website, and through a trusted user experience.
– For operators, OPX provides a new revenue stream with standardized integration, better support and retailing insights based on carrier billing.
– For payment providers and payment gateways, OPX will overcome inconsistent user experience and fear of fraud with one-click, native support for payment instruments.
Opera has partnered with Inmobi, Yandex.Money and Bango to make Opera Payments Exchange a ubiquitous part of mobile payments in many regions, with coverage expanding to other parts of the globe rapidly in the coming year.
An interesting development, given that Google is planning to make Chrome the default browser in all Android devices and importantly, telecom operators trying to squeeze away everybody in the ecosystem by the virtue of being in the center of the ecosystem.