Practo has launched Practo Order, a new feature that now lets you order medicines from the app.

There are several startups in online medicine buying space (nedmeds, merapharmacy etc), though no player being big enough to be called #1 or #2.

For Practo, ordering medicine online is a stand alone feature – but imagine integrating the same with Practo Ray, the doctor management system.

Unless the loop closes, expect discounts and more GMV stories to drive traction.

Practo last raised $90mn in August 2015, acquired InstaHealth for $12mn and recently acquired Qikwell (appointment booking platform); and has launched in SE Asia.

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