Monetizing social networks has been a traditional challenge for companies (Read: Why advertising in social networks does not work?) and Orkut has gone all the way to publish a blog post calling advertisers to advertise@ Orkut.
“Recently we decided to move the location of ads on your homepages to a more prominent position: the top right of the page. While we know this is a bit of a change from what you’re used to, we’ve found this to be the best way to strike a balance between making ads more visible and maintaining our focus on providing you with a great user experience.” – blog
– 79% Male
– 53% Under the age of 25.
While Orkut has shown a strong growth, social networks are all about intents and navigational elements of the site results in bad CTR numbers.
Orkut earlier did brand campaign for IPL and would be interesting to see what sort of advertisers and how many non-CPM advertisers would be interested in this.
Coming back to the question – why a blog post about advertising? It does speak of state of online advertising and the falling CPM rates.
What’s your take?
Also see: Online Ad Networks in India – Complete List