Oscar Nominations Drive 80% Increase in Paramount+ Downloads

  • Oscar nominations have increased interest in streaming apps and platforms such as Netflix, Amazon and Apple TV+.
  • Data.ai analysis shows that the Paramount app saw a spike in downloads in the week following the announcement of Oscar nominations.
  • Paramount+ saw an 80% rise in downloads with the nominations.
  • Users were watching Top Gun: Maverick and Everything Everywhere All At Once.
  • Global streaming app downloads have risen following the nominations.