OTT, media platforms struggle with new users as RBI rules on payments

 

  • NEW DELHI : Subscription-driven OTT streaming and news media platforms are struggling to retain their subscriber bases as the new RBI rules requiring authentication for automatic payments have kicked in earlier this month.
  • While posing challenges for subscription to foreign news media platforms that only offer card payments, Kulkarni said the rules could also go against new, local, smaller independent players in the OTT and media space.
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