Gujarat Lions- Team owned by “youngest owner” Keshav Bansal of Intex Technologies on Wednesday announced that mobile wallet and digital payment solutions company Oxigen Services India Pvt. Ltd will be their ‘Title Sponsor’ for the upcoming season 9 of IPL.
However, the size of the deal is not known yet.
“Considering the synergy between the two leading brands in consumer technology space, it is indeed a value addition to the Gujarat Lions,” said Mr. Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies.
Oxigen Services in the past has been associated with several sports teams. In the recent past it had tied up with Sachin Tendulkar as their brand ambassador and sponsored South African and New Zealand cricket teams. Oxigen has been majorly focusing on cricket in the Sporting genre, owing to its popularity across the globe.
“Oxigen wallet has a huge tech savvy and young consumer base, who are deeply connected with cricket & technology, thus, it was logical for us be associated with a “young” IPL team and Intex. We are sure our brand engagement campaigns, being planned around the Gujarat Lions, Oxigen Wallet & Intex, for Young India, will see heightened traction,” said Ankur Saxena, Director & Chief Mentor, Oxigen Wallet.