Oyo Expands into Premium Resorts and Hotels with New Palette Brand

  • Oyo will have 50 Palette properties by Q2 FY24, with 10 pilot resorts in cities like Jaipur, Hyderabad, Mumbai.
  • The expansion includes addition of new destinations like Delhi-NCR, Kolkata, Amritsar, Goa.
  • Oyo aims to compete with Icanstay, GuestHouser, V Resorts in the premium segment, planning to add 1,800 new properties by end of 2023.
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