OYO launches exclusive brand for women travelers

OYO Rooms has launched a new brand OYO WE which will exclusively cater to women travelers with added facilities.  According to OYO, the number of women travelers currently makes upto 40% of its customers and is on the rise.

By end of this year, the startup plans to bring 15 properties in 10 cities. The added facilities will include automated door locks, hair dryer, iron and full length mirror in rooms, library with women magazines, doctor and beauty services on call and cab services.

The owners of the property would invest about Rs. 1.5 lakh-2 lakh per property in adding these elements in the properties. Also, these properties will only have women staff for which the owners will be hiring with the assistance from OYO (source).

OYO Rooms had also recently hired Deepika Gupta who was with Amazon in India, to build a dedicated team which will grow OYO WE in India.

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