This Is How Zo Rooms Trolled OYORooms During App Launch Event [Ambush Marketing]
May 14, 2015 2015-05-14 14:48This Is How Zo Rooms Trolled OYORooms During App Launch Event [Ambush Marketing]
This Is How Zo Rooms Trolled OYORooms During App Launch Event [Ambush Marketing]
Today, OYORooms launched its mobile app and rival, Zo Rooms did a great bit of ambush marketing at the event venue.
Adding to Delhi summer, there was a lot of heat at the event launch venue, India Habitat Centre Delhi where the guests were greeted with interesting Signboards and Standees from Zo Rooms (Zostel’s budget hotel aggregation wing).
Using billboards to troll the rival and grab some attention has a ‘long-way in the history’ – Zoho did a great bit of ambush marketing at Salesforce event.
Wait, Zo Rooms had its Zostel Hospitality Meet in the same hotel where OYORooms had called for a press conference on its app launch.
Coincidence ? Nopes – a very planned move!
Recently the tough competition between OYOrooms and Zostel had turned bitter in court with the Delhi HC issuing a stay order against Zostel on allegations of theft of copyright material.
Read : How Indians startups are trolling each other.
