Today, OYORooms launched its mobile app and rival, Zo Rooms did a great bit of ambush marketing at the event venue.
Adding to Delhi summer, there was a lot of heat at the event launch venue, India Habitat Centre Delhi where the guests were greeted with interesting Signboards and Standees from Zo Rooms (Zostel’s budget hotel aggregation wing).
Using billboards to troll the rival and grab some attention has a ‘long-way in the history’ – Zoho did a great bit of ambush marketing at Salesforce event.
Coincidence ? Nopes – a very planned move!
Read : How Indians startups are trolling each other.