In an effort to expand its global presence, Ozone Media has partnered with New York based advertising technology company, AppNexus. The partnership will address the needs of the middle market advertising community by providing technical expertise for delivering real-time creative and cross-platform access to programmatic advertising inventory.
With this partnership, Bangalore based Ozone Media gains greater exposure to AppNexus’ global platform, allowing it to expand into new geographies including North America.
Budget-conscious advertisers will now have access to Adadyn, Ozone Media’s end-to-end platform for generating dynamic creative content and executing programmatic media buys. Working with AppNexus, Ozone designed Adadyn to simplify the currently existing complicated technology stack for delivering real time creative and cross channel media buys. The platform will offer a desktop display as well as mobile and social targeting capabilities, offering advertisers an end-to-end programmatic buying experience across multiple formats.
The IDG Ventures funded Ozone Media had earlier developed an advertisement re-targeting platform, Smarton aimed at ecommerce companies, and a women centric ad channel Eva to reach out to women netizens.
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