Ad network, Ozone Media has forayed into Mobile Advertising, with Times Internet Limited as their first exclusive sales partners for IPL 2012 WAP, Android and Blackberry Applications. Times Internet Limited has the Indian Premier League’s global internet, mobile and radio rights. On WAP, Android & Blackberry and Ozonehas the exclusive advertising rights for the same.
As per Ozone media, the targeting capabilities of the network can be tuned to platforms (iOS, Symbian, Android, Windows), Network Operators (Vodafone, Tata Indicom, Reliance, Docomo, Airtel), Handset manufacturers, location specific, mobile wapsite/apps and in touch screen and video streaming. The offerings value chain will provide for identifying the right audience/markets and budgets, planning the campaign to reach the identified audience, monitoring for optimization and post delivery analysis.
Mobile advertising currently accounts for a small share of the market, at INR 1 billion 2011 but is expected to grow significantly over the coming years to an estimated INR 7.6 billion in 2016 according to a recently released report by FICCI and KPMG