Paanchvi Paas has tied up with IndiaGames and will also be extended to mobile, DTH and even arcade gaming.
Star and Bulldog Entertainment, the India license owners of the Mark Burnett Productions format, are extending the brand through a host of merchandise. About 30 products have been licensed to various partners, including quiz and knowledge books with Popular Prakashan, a board game with Funskool India and a ‘Paanchvi Pass Ice-cream’ from Baskin Robbins.
There are more partnerships for children’s books around the quiz format with the retail chain Depot, a card game with Parksons, gifts with Buddyz and an interactive CD game with Portos.[source]
Multi-format apps for the quiz show and only 1 Internet application?