Majority of online users continue to Google for local information. Vertical portals are busy optimizing their site for search engines, so that they could appear at the top or at least on the first page for most of the user queries. All of them vie for your attention and try to trick you to their respective sites. What’s the point? There was a problem of finding local information, but Google has solved it (yes, the same text search engine you use for searching porn). 60-80% of the traffic for all local search sites comes through search engines (primarily Google). Majority of these users come to such destination portals for a need based query. They are not in a mood to explore your site.
