A Designer’s Path to Empathy

The objective of any product designer is not to become a design machine that simply churns out many designs or just ships a lot of stuff. Instead, our primary goal should be to understand the people who will be using our tools. We need to take the time to investigate the needs and pain points of the people we’re designing for. We can’t always be perfect, but prioritizing people inspires us to improve our tools nonstop.

Positive Vibes Only is Toxic: The Danger of New Age Spiritualism.

Life is beautiful; life is painful. While there is nothing wrong with cultivating a consciously optimistic attitude, we need to be careful that our optimism does not become a blind positivity bypass. The way that we do this is we consistently encourage ourselves to remain open to the hard, the human, and the holy—this means willingly welcoming pain, anger, and grief, as well as joy. 
Hello World! Welcome to NextBigWhat Radio

Announcing : The NextBigWhat Radio

Available in all possible platforms, the NextBigWhat Radio will be running diff shows in the podcast – right from some of our conference content (which is PURE GOLD) to exclusive interviews and convos.

Share of Voice: What It Is, Why It Matters, and How to Measure It

Share of voice is a key metric you can use to measure your overall digital marketing effort – here’s a look at what share of voice is, and why it’s important. How do you measure your performance against your competitors? Once you are tracking the relevant data points, how do you get a quick overview of whether their efforts are succeeding, and yours are failing, and where you stack up with respect to broader trends?  Calculating your comparative share of voice is one way of doing this. Share of voice covers overall online visibility, including organic search data, social media, and PPC performance. When combined, these metrics can make for a competent assessment of your own, and each of your competitors’, market share.

WhatsApp FINALLY gets NPCI License; Let the Fintech war begin

The first phase of WhatsApp Pay rollout will bring the payment service to as many as 10 million users in India. The service is said to have secured the licence from the NPCI that was the first of some long-pending regulatory approvals that WhatsApp sought to officially launch WhatsApp Pay in the country.
IBM adds AutoAI to Watson Studio to speed up data prep so data scientists can focus on models

MIDI 2.0: Brace up for Musical Disruption

MIDI 2.0 has been announced, after 37 years of MIDI launch (which is now a standard for music production). The biggest development is the expansion from 7-bit values to 32-bit…

Lessons on Capital Efficiency from 21 SaaS IPOs

The Rule of 40 is a popular heuristic to gauge the business health of a SaaS company. It asserts that a healthy SaaS company’s revenue growth rate and profit margins should sum to 40%+. Learn some of the key stats on capital efficiency from SAAS IPOs.

In digital India, cash is king: Vijay Shekhar Sharma #BackToFuture

“While a cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash,” “Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments are our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.

Ecommerce Trends 2020: 9 Emerging Opportunities

New decade, new ecommerce trends! These are the trends ecommerce retailers will want to stay on top of in 2020. 1. Omnichannel Is the New Standard 2. Personalization Is Going Deeper and Deeper 3. The Shipping Wars Will Escalate 4. Ecommerce Globalization Will Require Localizing Product Content 5. Artificial Intelligence Will Continue to Shape Ecommerce Opportunities 6. Inboxes Will Become the New Browsers 7. Voice Search Optimization Will Be More Important than Ever 8. Reality Will Become Even More Subjective 9. 2020’s Top Ecommerce Trends Require PIM Solutions

Software ate the world. Now it’s design’s turn

We are entering a Golden Age of product design, in which even niche enterprise products are finally becoming sensible, easy to use, and even beautiful, writes MasterClass cofounder Aaron Rasmussen. According to McKinsey, between 2012 and 2017, companies that prioritized design increased both their revenues and their shareholder returns at nearly double the rate of design-negligent counterparts.

Brain and Sales

Copywriters are well aware of the importance of focusing on benefits, rather than features. We’re not interested in what a product does; we’re interested in how it helps us do…