Partnership Roundup: ApnaLoan: Reliance Money, DishTV: ICICI

ApnaLoan has partnered with Reliance money to provide information about personal finance on their website.

As a part of the tie-up, content on the Easy Loan, EMI Calculators and FAQ sections on the Reliance Money website will be provided and powered exclusively by


ICICI has partnered with DishTV to launch ICICIACTIVE, an interactive banking service that will enable Dish TV viewers to access information on ICICI Bank products and services from their TV set.

The current content partnership is mainly aimed at providing information, but I believe, conducting transactions seems to be the logical step in the future.

Isn’t DTH a big competitor to Internet?

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