While you were reading about the next big camera app from Silicon Valley, Baba Ramdev is building a solid FMCG desi business.
Here are a few numbers from Patanjali that are truly mind blowing.Patanjali’s overall turnover (last FY) was Rs. 10561 crores.
- Divya Pharmacy turnover stood at Rs. 870 crores.
- Toothpaste segment (Dantkanti) revenue at Rs 940 crore
- Shampoo, i.e. Kesh Kanti’s turnover was Rs 825 crore.
As far as market share is concerned, Baba Ramdev claims that Patanjali Shampoo is currently at 15% market share, Toothpaste at 14%, Face Wash at 15%, Dish Wash at 35% and Honey at 50% (via).
Baba Ramdev’s Goal ?
Make Patanjali the largest brand in India in 1 or 2 years, and eventually wipe out MNCs from the market !
Ashish Sinha