A Kantar Worldpanel report suggests that the sale of Patanjali products has slowed down in both rural and urban market.
The sales of Patanjali’s products in the rural market saw a dip of 2.7 percent in sales while the rural sales growth was also limited to 15.7%. The market of all-natural products, however, saw a growth of 3.5 percent in urban and 5 percent in rural areas.
Patanjali saw a huge success until competition launched similar products and other factors like demonetization and supply chain issues, etc. Hindustan Unilever claimed that their brand, Lever Ayush, doubled its average growth rate.