Amazon has launched Pay With Amazon service in India.
Pay with Amazon enables Amazon customers to use the payment methods stored in their Amazon account to pay for goods on websites and applications accepting Pay with Amazon. For merchants, it becomes easy to get started collecting payments on their site (Amazon is only charging 1.95% as a promotional offer) and some of the launch partners include Babyoye.
This comes at a time when competition Flipkart decided to shutdown payment gateway service, Payzippy. Even though Amazon isn’t the number 1 or number 2 when it comes to an (Indian) ecommerce store which has the maximum number of credit cards on file, Pay With Amazon owing to Amazon’s brand value (and infrastructure) will heat up the already crowded payment market which has started to see some interesting innovation – for e.g. Paytm’s recently announced Pay With Paytm and PayUMoney Crossed 1Billion Rupees Transaction Mark.