Now Pay Per Site Browsed –Tata DoComo Understands Bundling

Tata DoCoMo has launched a new scheme called ‘Pay per site’ that enables subscribers to pay for the number of sites browsed.

For those who only browse 2 or 3 sites regularly can now be free from monthly rentals and packs. Pay per site offers 2 combination packs, for those only interested in single websites can pay Rs. 10 per site whereas those with multiple site browsing can also opt for a combo pack at just Rs. 25/- per month. Customers will have bundle of options within various categories of Social networking sites (Facebook, Twitter, LinkedIn, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo Messenger, Nimbuzz).

There are 2 different genres under which each service is categorized- Social Networking Site and Emailing and Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also 2 Combo options – SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1p/kb.

An interesting case of bundling where DoCoMo will make it easier for heavy users of these utility sites to consume more data – though quite limited to the bundles they have created.

To activate the services, customers can Dial *141#  OR simply send an SMS with the keyword “MY SITE’ to 141 and following further instructions OR visit Tata DOCOMO Dive in zone on mobile.Customers can also activate Pay per Site service through Tata DOCOMO website by clicking on the Pay Per Site link.

Recommended Read: India Online 2010 Report – Rural India Drives 21% Usage

Some of the earlier launches from Tata DoCoMo

Disclosure: Tata DoCoMo is one of the advertisers at

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