PayPal has filed a trademark infringement case against Paytm for using similar color in its logo.
“(Paytm) slavishly adopted the two-tone blue colour scheme of PayPal in its entirety. While the first syllable in each mark is in dark blue colour, the second syllable adopts a light blue colour…. Further, both marks begin with the term ‘PAY’ which consumers tend to remember more than the second syllable, with the marks being of similar length,” the PayPal notice said (via)
What’s your take?