Paytm is hitting through the roof – the Android app has crossed 12 million users and the company is now seeing more than 800K orders per day with 90% repeat users.
What’s also interesting is that 80% of new users are from mobile, which just reinforces the next wave in Indian consumer adoption, i.e. mobile (competition Freecharge recently crossed 5 million downloads in Android app store with 80% transactions now coming from apps).
Paytm boasts of 15 million wallet and 15,000 merchants accepting the wallet [Read an interview with Vijay Shekhar Sharma (July 2014) :“We Crossed 1 Crores Orders In July and Doing $1mn GMV Per Day”.
Paytm In Stats
- 90% repeat users
- 22 Million users
- 12 Million App uses. Android is 10x of iOS
- With 15 Million wallet users, Paytm claims to have bigger payment option than many private banks combined.
- 15,000 merchant accept Paytm wallet.
- Touched $600Mn annual GMV. Only 15% COD
What’s NextBigWhat for Paytm? Well, apart from consumer focus, they can potentially play a huge role in enabling payment infrastructure with its recently launched ‘Pay with Paytm’ wallet option.
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