Paytm Reports 6X Growth During Three Day Diwali Sale

Paytm has concluded its three-day Diwali sale and reported a 6X growth in the pre-Diwali promotion that ended on November 5, 2015.

The Alibaba-backed company sold over 500+ motorcycles and more than 1,000 bicycles which were purchased online and delivered to customers from physical dealerships.

Paytm had earlier entered into an exclusive tie-up with Mahindra Two Wheelers to sell Mahindra Centuro motorcycles and Mahindra Gusto scooters through the site.

Saurabh Vashishtha, Vice President, Business, Paytm, said, “Unstructured categories have always been our focus and our intent is to ensure that consumers see the widest assortment possible in these categories. The recently concluded Diwali sale re-validated our strategy. We saw tremendous interest from consumers leading to over 6-10X growth in transactions for these categories. Apparels, Fashion accessories, Home & Kitchen, Gifting and Diwali sweets were some of the best performing categories during the sale. We also saw significant preference for value added services during the sale. Our customers bought over 500 motorcycles during the sale from Paytm. In addition 20% all orders were delivered within 2 hours through the FED model. We registered a surge of 6-8 lakh concurrent users, which was 10-15 times the average peak traffic on the site.”

Consumers from Tier-2 and Tier-3 towns contributed to over 70% of the total traffic during the sale.

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