Paytm has announced its plan to roll out its hyperlocal business. The hyperlocal segment will initially focus on food ordering, table booking, cinema tickets, and deals in the neighborhood.

It has entered into partnerships with companies including BookMyShow, Zomato amongst others. Paytm envisions clocking 50% of its total sales via this channel by 2016.

Paytm has already launched an initiative called Fastest Expert Delivery (FED) in partnership with The Mobile Store to deliver mobile phones within two hours. Going forward, its hyperlocal services such as tickets, deals and food ordering will be integrated within the Paytm wallet app and products such as electronics and apparel will be offered on the shopping app.