Paytm which recently launched its grocery app, Paytm Zip has silently pulled out the app from Android app store*.
Paytm launched its grocery service in selected areas of Bangalore (Bellandur, Iblur, Sarjapur Road, Kadubeesanahalli, Marathahalli, Kundalahalli) and the plan was to expand its services to the National Capital region by May this year.
Paytm had partnered with retailers and third party logistics partner in Bengaluru for the grocery business.
Grocery : The NextBigWhat?
Grocery delivery has become a hot cake for the ecommerce giants with Flipkart announcing its plan to launch an in-house online grocery service earlier this month, Amazon’s ‘Kirana Now’– an express delivery platform partnered with mom-and-pop stores. Snapdeal has tied up with food retailer Godrej Nature’s Basket in January to sell about 400 of its products online, with one day delivery option and Ola too is launching grocery.
Recently, BigBasket acquied Delyver and is working on new logistics model for Tier-2 cities.
Maybe it’s time for Paytm to grow such businesses inorganically?
* : We aren’t sure if this is a permanent shutdown of grocery business or a temporary glitch, but reiterating what we asked during the Paytm Zip launch:
Why is Paytm unbundling the grocery app when the ecommerce play is tightly integrated with its recharge app?