Paytm’s journey from starting off as a recharge platform to a payments bank is now a case study published by the India Research Centre (IRC) of Harvard Business School.
The study titled ‘Paytm: Building a Payments Network’ delves on the company’s offline expansion, the proliferation of wallet-based payments, its adoption of various methods to transfer digital cash, including using QR (Quick Response) code etc. The study will be available for teaching purposes within and outside Harvard.
“Paytm is revolutionizing payments in India and it is a shining example of India’s digital future,” said Professor Sunil Gupta, one of the authors of the study and Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School.
Established in 2006, Mumbai-based IRC had previously published Flipkart’s strategy of branching Ekart as a separate business and its move to a marketplace model in April 2016.