The payment payment gateway solution provider, PayU India, has rebranded both its products PayU Enterprise and PayUmoney to establish them as clear independent businesses.
PayU Enterprise will now be called PayUbiz to distinguish between its enterprise business and its customer brand, PayUmoney.
“There are couple of reasons behind this rebranding. PayUmoney as a consumer brand needed a fresher, contemporary logo and therefore we went with the green color which represents safety, trust, it means “go” and is the default color of money. On the other hand, our enterprise business is a different and stand-alone business. We don’t want users and merchants to mix it with our consumer brand. We chose the word PayUbiz or PayU for businesses which has a distinct blue color logo,” says Nitin Gupta, Co-founder & CEO, PayU India.
PayU Enterprise now PayUbiz is a payment gateway solution provider used by more than 70 of the top 100 ecommerce companies. PayUbiz is used by large enterprises such as Snapdeal, Jabong, Bookmyshow, Ola, Cleartrip, Redbus, GoIbibo, Zomato etc.
PayUmoney is the consumer brand of PayU India and has a wallet solution for consumers and payment acceptance solution for SMB businesses. It is a wallet solution for customers and is accepted by merchants including the likes of Bookmyshow, Jabong, Goibibo, Dominos.