PayUbiz launches Device Fingerprinting Technology To Curb Ecomm Fraud

Device Fingerprinting enables detection of fraudulent transactions without the need of acquiring personally identifiable information.
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Relieving e-commerce merchants, of threats that have hindered optimum utilization of rewards and loyalty programs, payment aggregator, PayUbiz, announces the launch of its Device Fingerprinting Technology. The technology is aimed at countering the long-existing malpractices in the realm of e-commerce loyalty program for customers. This technology captures distinctive details of a user’s Internet connecting device like computer, mobile phone and tablet.

Device Fingerprinting enables detection of fraudulent transactions without the need of acquiring personally identifiable information. This solution captures more than thirty parameters through a web browser (mobile and internet). These parameters are updated and customized to keep the technology ahead of the curve regularly. It is a powerful tool for recognizing a returning fraudster even if they use multiple identities by using different contact numbers, identities, IP Address or cookies.

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