Q4 2011: PC Market in India declined by 6.5%, MNC Brands Grab 53% Market Share

The desk-based and mobile PC market in India totalled nearly 2.5 million units in the fourth quarter of 2011, a 6.5 per cent decrease from the fourth quarter of 2010.

Before you jump to conclusion, do note that Q3 2011 witnessed the best ever quarter in the Indian PC industry as the number of shipments crossed the 3 million mark for the first time (3.15 million shipments).

“The hard-disk drive (HDD) shortage due to the floods in Thailand significantly impacted the desktop market which declined 18 percent year-on-year in the fourth quarter of 2011. White boxes (including parallel import), which accounted for 45 percent of the overall desktop market, registered a 32 percent decline in the quarter compared to Q4 2010. Mobile PCs, with a 12 percent increase from the fourth quarter of 2010, were able to stop a further decline of the PC market.” [Gartner]

Vendors 4Q11 Market Share (%) 4Q10 Market Share (%)
Dell 15.5 13.0
Lenovo 13.1 9.6
HP 12.4 15.8
Acer 12.1 10.7
HCL 5.5 7.8
Others 41.4 43.1
Total 100.0 100.0

Market Share

– In Q4 2011, Lenovo and Dell recorded 28 % and 11 % growth respectively, while HP declined 26 percent compared to fourth quarter of 2010.

– Multinational brands contributed more than half of the total PC shipments in the fourth quarter of 2011 with shipments from Acer, Dell, HP and Lenovo, the top 4 vendors, representing 53.1 percent of the market

– Local vendor HCL accounted for 5.5 percent of PC shipments in the fourth quarter of 2011, with 34 percent year-on-year decline from the fourth quarter of 2010.

An earlier report (Dec 2010) by Gartner forecasted 25% growth in PC shipments in India in 2011 totaling to 13.2 million PCs, which surely turned out to be a bit far-fetched.

However, what’s really interesting to note is that Indians bought 3.15 million PCs in Q3, 2011 owing to the festival season discounts and the numbers dropped by ~21% when the prices returned to the normal rate.

Deal hungry Indians?

Leave a Reply