Peloton could have seen its troubles coming, if only it had asked these questions

Product Management

Peloton could have seen its troubles coming, if only it had asked these questions

  • Most people will only want to purchase one Peloton bike and, assuming they’re well designed, it should last for a long time.
  • Continuing to double down on production of their existing bike signaled a resistance from Peloton to listen to users, innovate their design, and expand into categories that could have attracted new customers.
  • Introducing a more compact bike design, non-connected options, and equipment that supports other app-based classes like Pilates, boxing, and strength training may have allowed Peloton to continue serving their existing user base while also appealing to new customers.

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