People are hiring out their faces to become deepfake-style marketing clones

  • Liri can juggle so many jobs, in multiple countries, because she has hired out her face to Hour One, a startup that uses people’s likenesses to create AI-voiced characters that then appear in marketing and educational videos for organizations around the world.
  • Hour One is not the only company taking deepfake tech mainstream, using it to produce mash-ups of real footage and AI-generated video.
  • Hour One’s clients pay the company to use its characters in promotional or commercial video.
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