People are now keeping their iPhones for longer, like pre-COVID

  • New research data suggests that people are now holding onto their iPhones for longer before upgrading.
  • This is a shift from the trend observed during the COVID-19 pandemic.
  • Over the years, the average age of the last phone owned by iPhone buyers has steadily increased.
  • For example, in March 2019, 26% of iPhone buyers held onto their previous phone for three years or more.


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