Pepperfry, the not-yet-launched startup secures $5mn Funding from Norwest Venture Partners

The yet-to-be-launched startup, Pepperfry has secured $5mn from Norwest Venture Partners. Pepperfry is started by Ambareesh Murty, who earlier was country manager at eBay India and when launched, Pepperfry will offer a range of 25,000+ pocket happy lifestyle products across multiple categories such as Clothing, Furniture & Home Décor, Precious & Fashion Jewellery, Lifestyle Accessories and Personal Care.

“Our decision to invest in Pepperfry was an easy one. Pepperfry has a strong team, extensive e-commerce and retail expertise and great execution abilities reflected in the imminent launch of www.pepperfry.com in less than five months since commencing operations. We are excited by the e-commerce opportunity in India and believe that Pepperfry is a great addition to our robust global internet portfolio. I wish the team the very best.” [Niren Shah, Managing Director, Norwest Venture Partners India]

Headquartered in Mumbai, Pepperfry also has on ground sourcing and fulfillment operations in Delhi and Jodhpur. The product is scheduled for launch during Christmas season and has grown to more than 70 employees over the last few months.

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