Online furniture startup, Pepperfry which last raised Rs. 210 crores in Sep 2016 recorded a revenue of Rs. 98 crores in FY15-16 and a loss of Rs. 155 crores in FY115-16.
While the revenue has grown nearly 4X, losses have doubled and is largely driven by marketing expense.
Pepperfry has raised $160mn in total and boasts of 5.2 million monthly visits and 2.6 million registered users.
Given that repeat (frequent) purchase isn’t one of the purchasing behavior in this segment, it’d be interesting to see how long investors will hold on to furniture startups before consolidation starts to happen.
[About #IndianStartupData : This is an annual series that breaks down the #PRshit of companies to actual numbers and importantly, more useful contexts.]