PepperTap in its first year of operations, apart from raising funds has made few more announcements at the end of the year. The roundup of the announcements are:
Closure of Series B Round of Funding: PepperTap has closed its Series B round of funding; with an additional $4 millon from Innoven Capital, in addition to the $36 million raised recently from SnapDeal, Sequoia India, SAIF Partners, Ru-Net, Beenext & JAFCO Asia. Total fund raise in PepperTap now stands at around $51.2 million.
Acquisition of Jiffstore : Peppertap has taken over Bangalore based hyperlocal grocery delivery startup, Jiffstore for an undisclosed amount. Jiffstore’s team will join PepperTap’s Gurgaon and Bengaluru offices. Peppertap aims to use synergies with Jiffstore to build an excellent customer experience.
Brand alliances and new product launches: PepperTap has been readily expanding its product offerings to provide a more satisfying grocery shopping experience to customers, and to offer a marketing channel to large FMCG companies.
Marketing initiatives for customer engagement: PepperTap has entered into marketing tie-ups with other start-ups who will collaborate with them in a cross-marketing activity to bring attractive gifts for the users.
Partners App: All poised to be the next big thing for vendors associated with PepperTap, this app will see two versions – one for organised retail chains and another for standalone vendors. By logging in, the business representative will be able to see a comprehensive picture of his performance with PepperTap. This in turn will allow him to take better decisions on stocks, quantities and inventory management.
Technology upgradation with new app features: Peppertap has enhanced the app-experience for its users. It recently introduced a Live Chat feature in the app.