Ever taken your girl to a boutique and wondered on how they could be so particular about every thread and every sequin that goes into their apparel? Ever wondered if you could change only the sleeves of that fantastic shirt you window shopped. If you ever had such wishes, they will soon be granted.
Bangalore based Peprismine helps men customize every part of their apparel through visualization technology that gives you a WYSIWYG kind of experience. Available only for shirts currently, the site gives a list of every component of shirt along with the available customization options. The visualization is neat and details of the customization options have been worked upon quite well.
I tried designing a shirt for my self and it took me around 5-6 minutes but wasn’t sure if I should take the risk of ordering it without touching the fabric. The prices are reasonable and experience is decent. The team does seem to be working on the look and feel problem also but not sure if that is something scalable.
Customers can request fabrics swatch,
Order through phone,
Measurement taken at doorstep (for Bangalore),
For those who wish to have a fashion advise can call.
Though the effort is appreciable but I believe this should have been first tired as a feature on an existing e-commerce portal that has some decent traction. In the current state, if at all this doesn’t fly, the team might get confused whether their product is weak or the marketing.
The service should find traction with tier-1 cities where even a simple tailoring costs as much a ready made branded shirt of the same quality. I also see a possible outsourcing model for the developed nations working here. Though there are sophisticated visualization tools being used by some e-stores in the west, with life like avatars etc. but they are mostly like putting readymade apparels on a mannequin and not really making your own apparel.
What do you think of Peprismine? Any advices for the founders?
CornerStone was a similar attempt as an offline model but more from an inventory management point of view.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]