Perception Is Real – Even When It Isn’t

As persuaders, we have the opportunity to consider how we are communicating based on our expectations of others and how our expectations may cause other people to react and behave accordingly.

Our minds tend to seek subjective validation and search for evidence to support our existing beliefs. Rather than being intractable or permanent, these beliefs can be altered because they are actually processes rather than things. The processes of believing something and valuing something are closely connected, and usually even interconnected.

Your values serve as an internal navigation system, so when you’re cognizant of what you value and why you value it, you can make better and more congruent choices in your life. In doing so, you will be drawn toward people, ideas, and situations that support and assist you as you achieve your goals.

If you happen to identify a values conflict, examine your criteria and work to realign them with your values.

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