Performance Multiplier #5: Personal Assistant

The definition of a personal assistant varies depending on the needs of the executive. In general, this assistant helps to manage life outside of work and are closely tied to family, grocery, appointments, and other errands that make day-to-day life outside of the office feasible.

Having already fulfilled multiple duties within the business structure, using an EA to help facilitate roles in life can be a refresher for some executives.

Sometimes personal errands can blend with the workplace, like buying gifts for employees or arranging a lunch for a business meeting – these are all things your EA is capable of handling for you and may have more inside knowledge on what someone would like than you would in an executive role

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