US based MyScreen has filed a patent in Indian patent office to protect it’s IPR on permission and incentive based permission marketing on mobile.
The filing of patents in specific countries, such as India, is just the start to protect its technology globally. Myscreen’s technology is patent pending in the USA, Canada and the World. By applying specifically to the Intellectual Property office for India, it ensures a solid foundation to build a successful market.[source]
MyScreen has recently started it’s India operations as well.
Permission marketing is a big opportunity in India (read our detailed coverage of permission marketeers in India), and if MyScreen’s patent is approved, it might potentially affect Indian mobile advertising companies as well.