BSE listed IT solutions and technology product firm, Persistent Systems has acquired Pune based content and information discovery platform Hoopz.
Hoopz is a web information discovery platform that helps discover interesting stuff like apps, content or Ads from the internet depending upon the content that the user is exposed to.
Currently Hoopz is targeted at OEM than as an application as the technology framework needs to be integrated into the operating system.
Persistent Systems has been on an acquisition spree in the past few years.In the last three years, the company has acquired 8 firms. Persistent Systems has also launched Persistent Venture Fund and had made its first investment in ustyme, a free, video-call app for iPad that creates shared experiences through content, like books and games. Persistent systems had also invested in Hyginex, a healthcare technology startup earlier this year.
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