Phase III — Positioning phase

Return to the positioning statement you created during the customer validation phase at this point. How did it make it through the validation process? Do you know why the customers didn’t like it if they didn’t? Additionally, schedule meetings with the key decision-makers you noted during the customer discovery phase. 

Check to see if these opinion leaders and other business analysts will have favorable things to say about you.

Leave a Reply

Sign Up for Our Newsletters

Curated. Summarized. Important News. For free.